Understanding Conative Tests: Beyond Personality to Hardwired Drives

Articles
April 9, 2025

Discover how conative tests measure hardwired drives—not personality—to improve hiring, leadership, and team performance.

In the landscape of professional assessments, personality tests have dominated for decades. However, a different type of assessment—the conative test—offers unique insights that traditional personality assessments can't capture. These tests measure not who we are (personality) or what we know (cognitive), but how we naturally take action when faced with problems to solve.

Typing "conative" into your device will cause it to get red squiggly-lined, and maybe even autocorrected to "cognitive." But trust us, it’s a real word. 

What is Conation and What Do Conative Tests Measure?

Conation comes from the Latin word "conatus," meaning "effort" or "striving." It represents our innate drive to act and solve problems—the natural, hardwired tendencies that influence how we approach tasks, make decisions, and interact with our environment.

While personality tests measure adaptable behaviors and preferences shaped by experience, conative tests measure more stable, innate drives that have typically been consistent since our teenage years. These drives represent how we are hardwired to work when free from external pressures.

Conative tests measure attributes such as:

  • Natural pace and approach to tasks
  • Innate tendencies toward structure versus flexibility
  • Drive for precision and detail
  • Motivation to influence outcomes or lead
  • Need for social interaction versus independent work
  • Adaptability to change versus preference for consistency

Benefits of Measuring Conative Traits

Understanding conative traits offers several advantages over solely relying on personality assessments:

1. Greater Stability Over Time

Conative traits tend to remain more consistent throughout adulthood, while personality can shift significantly based on environment, roles, and experiences. This stability makes conative assessments particularly valuable for long-term career planning and development.

2. Prediction of Natural Performance

Conative assessments help predict how someone will naturally perform in various environments. When someone's conative drives align with their role requirements, they often experience:

  • Reduced stress and burnout
  • Higher job satisfaction
  • Better performance with less effort
  • Longer tenure in roles

3. Insight Into Team Dynamics

Understanding the conative drives of team members reveals natural strengths and potential friction points, allowing leaders to:

  • Optimize task allocation based on innate strengths
  • Improve communication by acknowledging different working styles
  • Create more balanced teams with complementary drives
  • Reduce unnecessary conflict stemming from different approaches

Popular Conative Assessments in the Market

Kolbe A™ Index

One of the pioneers in conative assessment, the Kolbe A™ Index measures four "Action Modes":

  • Fact Finder: How we gather and share information
  • Follow Thru: How we organize and arrange
  • Quick Start: How we deal with risk and uncertainty
  • Implementor: How we handle space and tangibles

The Kolbe uses a 1-10 scale for each mode and focuses exclusively on these conative elements without mixing in personality factors.

Predictive Index

While Predictive Index doesn't specifically label itself a conative assessment, it measures what they call "drives" and needs through a two-list methodology. These drives—Dominance, Extraversion, Patience, and Formality—share similarities with conative factors, though they represent a blend of motivational and behavioral elements rather than pure conative traits.

Aptive Index: A Hybrid Approach to Assessment

Aptive Index represents a next-generation approach that combines elements of both conative and adaptive measurement, designed specifically for today's workplace challenges. The name itself—a blend of "adaptable" and "conative"—reflects this hybrid nature, measuring both hardwired drives and how these express themselves in workplace contexts.

Scientific Foundation

Aptive Index measures eight key attributes that research shows directly impact job performance and satisfaction:

Primary Attributes (ISCP)

  • Influence: Drive to impact people, events, and outcomes
  • Sociability: Drive for and energy gained from social interaction
  • Consistency: Drive for stability, routine, and methodical approaches
  • Precision: Drive for accuracy, adherence to rules, and attention to detail

Standalone Attributes

  • Emotional Resonance: Ability to deeply connect with emotions
  • Prosocial: Drive to support others and contribute to collective wellbeing
  • Intensity: Natural pace and sense of urgency when approaching tasks
  • Abstraction: Capacity for abstract thought and innovative problem-solving

The inclusion of Intensity as a distinct attribute is particularly valuable, as it measures a person's natural pace and sense of urgency independent from their preference for structure (Consistency) or detail (Precision). This distinction helps explain why some individuals can be simultaneously methodical yet quick-moving, or flexible yet deliberate in their pace.

User Experience Advantages

Designed for practical application in modern organizations, Aptive Index offers:

  • Mobile-first platform design for easy access
  • 8-minute average completion time versus 60+ minutes for many competitors
  • Clear, actionable insights without requiring extensive interpretation
  • Modern user interface following contemporary UX principles

Practical Implementation

Rather than purely theoretical insights, Aptive Index provides practical applications for:

  • Hiring and selection decisions
  • Team composition analysis
  • Leadership development
  • Conflict resolution
  • Communication optimization

The Reality of Conative Assessments: Transparency Matters

While conative tests provide valuable insights, it's important to understand their limitations and proper context:

Stability vs. Rigidity

Conative traits are relatively stable but not completely static. They can shift subtly over time or in response to significant life events. The key distinction is that these shifts are typically:

  • Gradual rather than sudden
  • Limited in magnitude
  • Often temporary during extreme circumstances

For example, someone might show slightly different conative patterns during major life transitions or periods of high stress, but their core tendencies generally remain recognizable.

Accuracy Trade-Offs

Shorter, more accessible assessments like Aptive Index prioritize practical usability and adoption. This creates inevitable trade-offs:

  1. Depth vs. Accessibility: More comprehensive assessments may provide deeper insights but require significantly more time and expertise to administer and interpret.

  2. Specificity vs. Applicability: Highly detailed assessments might capture nuanced variations but can become impractical for organizational use.

  3. Theoretical Purity vs. Practical Value: Some assessments maintain strict theoretical boundaries between conative, cognitive, and affective domains, while others like Aptive Index intentionally incorporate elements that have proven practical value for workplace applications.

Complementary, Not Comprehensive

Conative assessments should be viewed as one valuable tool in a broader toolkit for understanding human potential and performance, not as a complete solution. They work best when combined with:

  • Skill and experience evaluation
  • Cultural fit assessment
  • Interviews and reference checks
  • Performance data

Conclusion: The Future of Conative Assessment

As work environments become increasingly complex and dynamic, understanding conative drives becomes even more valuable. Modern assessments like Aptive Index reflect this evolution, combining scientific rigor with practical usability.

The most effective organizations recognize that conative assessment isn't about fitting people into rigid categories but about creating environments where everyone can contribute through their natural strengths while developing strategies to address areas of potential challenge.

By understanding the stable yet nuanced nature of conative drives, organizations can build more effective teams, reduce unnecessary friction, and create the conditions for both individual fulfillment and collective success.

Looking to explore how conative assessment could benefit your organization? Learn more about Aptive Index's modern, mobile-friendly approach to measuring innate drives and optimizing team performance at aptiveindex.com.

You may also like

How Behavioral Science Just Changed Sports Forever

I'm still processing what just happened.

We built Aptive Index to fix hiring, build better teams, level up leaders, and more. To help CEOs stop gambling hundreds of thousands of dollars on "great interviews" that turn into disasters. To give teams a common language for understanding each other's hardwiring.

But over the past few weeks, Aria, our AI coach, has been doing something we never programmed her to do.

She's been predicting what football positions people played. Not just position. What their strengths were. What drove their coaches absolutely nuts. And she's currently batting 1.000.

The D1 Linebacker

First guy comes through the assessment. Aria analyzes his behavioral profile and says: "This person was likely a linebacker. Probably outside linebacker specifically. Excellent technique. Studied film religiously. But struggled to direct traffic on the field – that's why there was always a middle linebacker calling the plays."

The guy stares at his screen.

That's exactly what happened. Every word of it.

The Defensive End

Next one. Aria sees the profile and immediately calls it: "Defensive end. Natural dominance and strategic thinking. Absolute beast on the field. But your coaches probably spent hours trying to fix your hand placement and footwork, didn't they?"

Spot. On.

The guy had the raw power and instinct to dominate, but the technical refinement never came naturally. His coaches would pull their hair out trying to get him to perfect the fundamentals.

Then Aria does something that stopped me cold.

She switches into coach-advisor mode and shows exactly how to reframe those "weaknesses" as strategic advantages:

Don't say: "You need better technique"

Reframe as: "Elite pass rushers have 3-4 moves they can execute without thinking – that's when you become unblockable. Right now, tackles can predict you. Let's add weapons so they can't game-plan you."

The insight: His low Precision means drills feel tedious. Make technique about variety and unpredictability, not perfection.

The coaching move: Give him 2-3 signature moves to master. Let him name them. Say: "Pick your top 3. Own them. That's how you become unstoppable."

Because ownership matters to someone with high Influence.

The Martial Artist

Then someone asks Aria to predict what type of sports or athletics he gravitated toward based purely on his behavioral profile.

No context. No hints.

Top guess: Martial arts.

Nailed it.

What the Hell Just Happened?

Here's what I'm realizing: Behavioral patterns don't just predict how you'll perform in a role. They predict how you've always performed—in every environment that required specific attributes.

Football positions aren't arbitrary. They're hardwired.

  • Outside linebackers need strategic thinking and technical precision, but not necessarily the dominant personality to command the defensive front
  • Defensive ends need raw dominance and strategic instinct, but technical refinement can be secondary
  • Martial artists need internal discipline, precision, and independent mastery

Aria isn't magic. She's just reading the same behavioral patterns that determined these guys' success in sports and applying them to everything else.

Why This Changes Everything

We're already in talks with athletics departments across the country.

Not because we're pivoting away from business. But because the same science that predicts who'll excel in sales, who'll thrive in leadership, and who'll destroy your team culture also predicts athletic performance.

Think about what this means:

For Coaches:

  • Identify natural strengths and build systems around them
  • Reframe "weaknesses" as strategic advantages
  • Get more from each player by aligning them with their natural drives
  • Know all of this before a player ever walks into the locker room

For Recruiters:

  • See beyond highlight reels to understand behavioral fit
  • Predict how players will respond to different coaching styles
  • Build teams with complementary attributes, not just complementary skills
  • Reduce transfers and decommitments by getting the fit right from day one

For Athletes:

  • Understand why certain aspects of your game come naturally while others feel like swimming upstream
  • Learn how to work with your hardwiring instead of against it
  • Find the positions and systems where your natural drives become competitive advantages
  • Get coaching that actually fits how you're wired to learn

The Bigger Picture

I keep coming back to that defensive end.

How many hours did his coaches waste yelling, "technique, technique, technique," trying to drill perfect hand placement into someone whose brain just doesn't prioritize consistency or precision? How much frustration could've been avoided if they'd understood his hardwiring and said: "Forget perfecting five techniques. Master three. Own them. Become unblockable."

That's not lowering standards. That's understanding how different people reach excellence through different paths.

We see this everywhere:

  • The salesperson with killer instincts who makes quota but never updates the CRM (don't make them administrators, build systems that automate it)
  • The strategist who sees ten moves ahead but struggles with execution details (don't put them in operations, give them big problems to solve)
  • The detail-oriented specialist who delivers flawless work but avoids the spotlight (don't force them into presentations, let their work speak for itself)

Same principle. Different application.

What We're Building

Right now, none of our marketing speaks to sports at all. We're focused on helping CEOs hire better, build stronger teams, and stop losing sleep over people decisions.

But this sports discovery opens something massive.

Imagine:

  • College recruiters using behavioral data to predict athletic fit before offering scholarships
  • Coaches getting AI-powered guidance on how to develop each player based on their hardwiring
  • Athletic departments reducing transfers by getting position alignment right from the start
  • Professional scouts seeing beyond physical talent to identify behavioral patterns that predict long-term success

We're not there yet. But Aria just showed us the proof of concept, and it ain't going to take that long before teams realize how much of a competitive advantage this is.

The Real Insight

Here's what matters: Whether you're hiring a VP of Sales, building a leadership team, or recruiting a defensive line – you're trying to predict performance based on limited information.

Resumes lie. Interviews mislead. Highlight reels only tell you so much.

But hardwiring doesn't change.

The same attributes that made someone an effective outside linebacker make them effective in certain business roles. The same drives that led someone to martial arts lead them toward independent, precision-focused work environments.

You can't coach hardwiring. But you can align roles with it.

That's what we've been doing in business.

Now we're realizing it applies everywhere humans perform.

Want to see what Aria reveals about your own behavioral patterns? Take the assessment at aptiveindex.com – even if you never played sports, you'll be surprised what she sees.

And if you're in athletics and this makes you curious about what behavioral science could do for your program, let's talk. Because Aria's just getting started.

Beyond Skills: Why Hardwiring is the Key to Extraordinary Teams

We've all seen it: The perfect candidate on paper - impressive skills, stellar experience, glowing references. Then three months in, it's clear something's not clicking. They're struggling, the team's frustrated, and you're wondering how you missed the signs.

Here's the uncomfortable truth: We're asking all the wrong questions in hiring.

The Great Skills Chase

For generations, we've been obsessed with skills and experience. We scrutinize resumes, hunting for the perfect combination of certifications, tools, and past roles. But let's be honest - when was the last time a new hire walked in completely ready to go, with no need for training on your specific:

  • Systems and tools
  • Company processes
  • Team dynamics
  • Cultural norms

Yet we keep chasing the skills-unicorn while overlooking something far more fundamental: how people are naturally hardwired to work.

Understanding Hardwiring: The Missing Piece

Hardwiring represents the core drives and motivations that shape how someone:

  • Processes information
  • Makes decisions
  • Solves problems
  • Communicates with others
  • Responds to pressure
  • Approaches innovation

Unlike skills that can be taught or experiences that can be gained, these attributes are remarkably stable throughout someone's career. They're the foundation that determines not just if someone can do a job, but how they'll approach it and whether they'll truly thrive in the role.

The Hidden Cost of Getting It Wrong

The numbers are staggering:

  • 46% of new hires fail within 18 months (Leadership IQ Study)
  • Direct costs of a mis-hire range from 30% to 150% of annual salary (US Department of Labor)
  • Up to 500% of annual salary when including comprehensive costs like recruiting, training, lost productivity, and culture impact (Society for Human Resource Management - SHRM)
  • 80% of turnover is due to poor hiring decisions (Aptive Index research)

But these statistics only tell part of the story. The real costs run deeper:

  • Disengaged employees going through the motions
  • Team dynamics thrown off balance
  • Innovation stifled by misalignment
  • Culture eroding from within

The Hardwiring Revolution

Understanding hardwiring transforms how organizations:

Hire with Precision

Instead of gambling on resume keywords, you can predict how someone will actually perform in a role by understanding their natural drives and motivations.

Build Stronger Teams

When you understand how team members are hardwired to work, you can:

  • Optimize communication patterns
  • Reduce unnecessary friction
  • Leverage complementary strengths
  • Foster genuine collaboration

Develop Better Leaders

Leaders who understand hardwiring can:

  • Adapt their management style effectively
  • Build more cohesive teams
  • Drive higher engagement
  • Reduce turnover
  • Increase innovation

Making the Shift

Ready to move beyond the resume? Here's how to start:

  1. Rethink Your Hiring Process Look beyond surface qualifications to understand candidates' natural drives and motivations.
  2. Map Your Team Understand the hardwiring of your existing team to identify strengths, gaps, and opportunities.
  3. Align Roles with Nature Structure positions to leverage people's natural strengths rather than fighting against them.
  4. Build Understanding Foster a culture where different working styles are understood and valued.

The Future is Hardwired

In today's rapidly evolving workplace, understanding hardwiring isn't just an advantage - it's a necessity. Organizations that embrace this approach will:

  • Build more resilient teams
  • Drive higher performance
  • Reduce costly turnover
  • Create stronger cultures
  • Unlock true innovation

The question isn't whether to make this shift, but how quickly you can implement it before your competition does.

Aptive Index vs. “Adaptive Index” - Clarifying the Name

Quick Answer

There is no official psychometric assessment platform called Adaptive Index. If you're searching for a psychometric or hiring tool called Adaptive Index and landed here, chances are you actually mean Aptive Index. The confusion is common, but the difference in name is intentional and significant.

Why People Search for “Adaptive Index”

In organizational psychology, the word adaptive is common. Terms like 'adaptive leadership', 'adaptive capacity', and 'change adaptability' are commonly used in business psychology and organizational development.So when people hear about the Aptive platform, they sometimes assume it must be called Adaptive Index.

However, Aptive Index is not focused on how people adapt after entering an environment. It is focused on what drives them before adaptation takes place.

The Root of the Name “Aptive”

The name Aptive is a deliberate fusion of:

  • Aptitude - natural capacity and raw wiring
  • Apt - fitted or suited for a role
  • Conative - inner drive and instinctive motivation
  • Fit - alignment between wiring and role

This is fundamentally different from “adaptive,” which reflects coping strategies and learned behavior.

Adaptive refers to how someone adjusts in response to conditions.
Aptive refers to who someone is before they begin adjusting.

The Philosophy Behind Aptive Index

The Aptive framework measures what exists prior to environmental shaping:

  • Before skills are built
  • Before habits are formed
  • Before compensation strategies emerge
  • Before stress creates masking or persona shifts

Most psychometric tools measure how someone shows up today. Aptive Index measures why they show up that way, the conative drivers underneath behavior.

What Aptive Index Measures

Aptive Index is a behavioral science platform built on eight core conative attributes that shape how a person is naturally wired to operate:

Primary Attributes (ISCP):

Influence, Sociability, Consistency, Precision

Standalone Attributes:

Emotional Resonance, Prosocial Orientation, Intensity, and Abstraction

These attributes combine into measurable profiles that help predict job fit, leadership style, communication preferences, and team performance dynamics.

About Aptive Index

Aptive Index is a modern behavioral intelligence platform used for hiring, team performance, and leadership development. It combines psychometrics with AI coaching to turn static assessment data into ongoing strategic insight.

The platform includes:

  • An 8-minute validated assessment
  • An AI behavioral coach named Aria
  • EEOC-compliant scoring
  • Enterprise-grade security
  • Integration support for HR and executive workflows

Common Misspellings

People often search for:

  • Adaptive Index
  • Adaptivity Index
  • Aptivity Index

These are all common misnomers that actually refer to Aptive Index.

There is no psychometric assessment platform currently available under the name Adaptive Index. 

Who Uses Aptive Index

Aptive Index is used by CEOs, executives, and organizational leaders for hiring, succession planning, leadership development, and team alignment. It is especially common in fast-growth companies and organizations preparing for scale or exit.

FAQ

Is “Adaptive Index” a real platform??
No. There is no psychometric platform or assessment tool currently called Adaptive Index.

Why is the platform named Aptive and not Adaptive?
Because Aptive refers to conative drivers - the innate layer of motivation present before adaptation. Adaptive refers to learned responses after external influence.

Does Aptive Index measure personality?
No. It measures conation - core drives and behavioral direction, not mood, preference, or surface personality.

Is Aptive Index the same as Adaptive Index?
They are not the same. “Adaptive Index” is simply a common misspelling that leads people to Aptive Index.

In Summary

If you arrived here searching for Adaptive Index, you are in the right place - the correct name is Aptive Index, and it reflects a science-first focus on innate drive rather than adaptive behavior.

Aptive Index uses cookies to offer
you a better experience.
Decline
Accept