Understanding Conative Tests: Beyond Personality to Hardwired Drives
Discover how conative tests measure hardwired drives—not personality—to improve hiring, leadership, and team performance.
In the landscape of professional assessments, personality tests have dominated for decades. However, a different type of assessment—the conative test—offers unique insights that traditional personality assessments can't capture. These tests measure not who we are (personality) or what we know (cognitive), but how we naturally take action when faced with problems to solve.
Typing "conative" into your device will cause it to get red squiggly-lined, and maybe even autocorrected to "cognitive." But trust us, it’s a real word.
What is Conation and What Do Conative Tests Measure?
Conation comes from the Latin word "conatus," meaning "effort" or "striving." It represents our innate drive to act and solve problems—the natural, hardwired tendencies that influence how we approach tasks, make decisions, and interact with our environment.
While personality tests measure adaptable behaviors and preferences shaped by experience, conative tests measure more stable, innate drives that have typically been consistent since our teenage years. These drives represent how we are hardwired to work when free from external pressures.
Conative tests measure attributes such as:
- Natural pace and approach to tasks
- Innate tendencies toward structure versus flexibility
- Drive for precision and detail
- Motivation to influence outcomes or lead
- Need for social interaction versus independent work
- Adaptability to change versus preference for consistency
Benefits of Measuring Conative Traits
Understanding conative traits offers several advantages over solely relying on personality assessments:
1. Greater Stability Over Time
Conative traits tend to remain more consistent throughout adulthood, while personality can shift significantly based on environment, roles, and experiences. This stability makes conative assessments particularly valuable for long-term career planning and development.
2. Prediction of Natural Performance
Conative assessments help predict how someone will naturally perform in various environments. When someone's conative drives align with their role requirements, they often experience:
- Reduced stress and burnout
- Higher job satisfaction
- Better performance with less effort
- Longer tenure in roles
3. Insight Into Team Dynamics
Understanding the conative drives of team members reveals natural strengths and potential friction points, allowing leaders to:
- Optimize task allocation based on innate strengths
- Improve communication by acknowledging different working styles
- Create more balanced teams with complementary drives
- Reduce unnecessary conflict stemming from different approaches
Popular Conative Assessments in the Market
Kolbe A™ Index
One of the pioneers in conative assessment, the Kolbe A™ Index measures four "Action Modes":
- Fact Finder: How we gather and share information
- Follow Thru: How we organize and arrange
- Quick Start: How we deal with risk and uncertainty
- Implementor: How we handle space and tangibles
The Kolbe uses a 1-10 scale for each mode and focuses exclusively on these conative elements without mixing in personality factors.
Predictive Index
While Predictive Index doesn't specifically label itself a conative assessment, it measures what they call "drives" and needs through a two-list methodology. These drives—Dominance, Extraversion, Patience, and Formality—share similarities with conative factors, though they represent a blend of motivational and behavioral elements rather than pure conative traits.
Aptive Index: A Hybrid Approach to Assessment
Aptive Index represents a next-generation approach that combines elements of both conative and adaptive measurement, designed specifically for today's workplace challenges. The name itself—a blend of "adaptable" and "conative"—reflects this hybrid nature, measuring both hardwired drives and how these express themselves in workplace contexts.
Scientific Foundation
Aptive Index measures eight key attributes that research shows directly impact job performance and satisfaction:
Primary Attributes (ISCP)
- Influence: Drive to impact people, events, and outcomes
- Sociability: Drive for and energy gained from social interaction
- Consistency: Drive for stability, routine, and methodical approaches
- Precision: Drive for accuracy, adherence to rules, and attention to detail
Standalone Attributes
- Emotional Resonance: Ability to deeply connect with emotions
- Prosocial: Drive to support others and contribute to collective wellbeing
- Intensity: Natural pace and sense of urgency when approaching tasks
- Abstraction: Capacity for abstract thought and innovative problem-solving
The inclusion of Intensity as a distinct attribute is particularly valuable, as it measures a person's natural pace and sense of urgency independent from their preference for structure (Consistency) or detail (Precision). This distinction helps explain why some individuals can be simultaneously methodical yet quick-moving, or flexible yet deliberate in their pace.
User Experience Advantages
Designed for practical application in modern organizations, Aptive Index offers:
- Mobile-first platform design for easy access
- 8-minute average completion time versus 60+ minutes for many competitors
- Clear, actionable insights without requiring extensive interpretation
- Modern user interface following contemporary UX principles
Practical Implementation
Rather than purely theoretical insights, Aptive Index provides practical applications for:
- Hiring and selection decisions
- Team composition analysis
- Leadership development
- Conflict resolution
- Communication optimization
The Reality of Conative Assessments: Transparency Matters
While conative tests provide valuable insights, it's important to understand their limitations and proper context:
Stability vs. Rigidity
Conative traits are relatively stable but not completely static. They can shift subtly over time or in response to significant life events. The key distinction is that these shifts are typically:
- Gradual rather than sudden
- Limited in magnitude
- Often temporary during extreme circumstances
For example, someone might show slightly different conative patterns during major life transitions or periods of high stress, but their core tendencies generally remain recognizable.
Accuracy Trade-Offs
Shorter, more accessible assessments like Aptive Index prioritize practical usability and adoption. This creates inevitable trade-offs:
- Depth vs. Accessibility: More comprehensive assessments may provide deeper insights but require significantly more time and expertise to administer and interpret.
- Specificity vs. Applicability: Highly detailed assessments might capture nuanced variations but can become impractical for organizational use.
- Theoretical Purity vs. Practical Value: Some assessments maintain strict theoretical boundaries between conative, cognitive, and affective domains, while others like Aptive Index intentionally incorporate elements that have proven practical value for workplace applications.
Complementary, Not Comprehensive
Conative assessments should be viewed as one valuable tool in a broader toolkit for understanding human potential and performance, not as a complete solution. They work best when combined with:
- Skill and experience evaluation
- Cultural fit assessment
- Interviews and reference checks
- Performance data
Conclusion: The Future of Conative Assessment
As work environments become increasingly complex and dynamic, understanding conative drives becomes even more valuable. Modern assessments like Aptive Index reflect this evolution, combining scientific rigor with practical usability.
The most effective organizations recognize that conative assessment isn't about fitting people into rigid categories but about creating environments where everyone can contribute through their natural strengths while developing strategies to address areas of potential challenge.
By understanding the stable yet nuanced nature of conative drives, organizations can build more effective teams, reduce unnecessary friction, and create the conditions for both individual fulfillment and collective success.
Looking to explore how conative assessment could benefit your organization? Learn more about Aptive Index's modern, mobile-friendly approach to measuring innate drives and optimizing team performance at aptiveindex.com.
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"Quiet quitting" became the workplace villain of 2022. Everyone had a theory about why employees suddenly stopped caring.
Wrong problem. Wrong solutions.
Quiet quitting wasn't the problem. Misalignment was.
While consultants blamed generational shifts and remote work, the real culprit was hiding in plain sight: We've been putting people in jobs that drain their natural energy every single day.
The Real Employee Engagement Crisis
Every day, millions of employees show up to jobs that fight against their natural wiring.
Picture this: The highly social team member stuck analyzing spreadsheets alone. The detail-oriented perfectionist rushed through sloppy processes. The collaborative decision-maker forced to make unilateral calls.
It's not a motivation issue. It's an energy mismatch.
When someone's core behavioral drives clash with their daily work, every task becomes an uphill battle. What managers see as disengagement is often employees conserving energy just to survive their workday.
The Hidden Cost of Getting It Wrong
The numbers tell a stark story:
- 46% of new hires fail within 18 months
- 80% of employee turnover stems from poor hiring decisions
- Organizations lose 1.5-3x an employee's salary for every bad fit
But financial impact is just the beginning. Role misalignment creates:
- Decreased team productivity
- Increased management burden
- Lower customer satisfaction
- Reduced innovation
- Higher stress-related health issues
Why Employee Engagement Strategies Keep Failing
Most engagement surveys ask the wrong questions: "Do you feel motivated at work?"
Here's the problem. Motivation isn't a personality trait. It's what happens when someone's behavioral drives align with their work environment.
Two Employees, Same Problem, Opposite Needs
Sarah craves social connection but works in isolation. Mike needs independent focus but faces constant interruptions.
Both score low on engagement surveys. Both need completely different solutions.
The Universal Motivation Myth
Traditional engagement strategies assume everyone responds to the same things:
Open offices → Drain introverted workers
Team-building activities → Exhaust socially depleted employees
Stretch assignments → Overwhelm detail-oriented perfectionists
Autonomy initiatives → Stress employees who prefer clear direction
The result? Programs that help some people while harming others.
People don't need engagement perks. They need roles that don't burn them out.
What Real Employee Engagement Actually Looks Like
True engagement happens when hardwired behavioral patterns align with role requirements.
The high-influence team member who shapes strategy thrives. The precision-driven individual who perfects critical processes excels. The adaptable problem-solver who tackles new challenges stays energized.
Four Key Behavioral Drivers of Natural Engagement
1. Influence Drive
Some employees are energized by shaping outcomes and leading initiatives. Others thrive supporting others' success.
2. Social Energy
Team members either gain energy from collaboration or recharge through independent work.
3. Change Preference
Workers naturally prefer either stable environments or dynamic challenges.
4. Detail Orientation
Individuals are energized by either precision work or big-picture progress.
The Solution: Role-Based Hiring Over Resume-Based Hiring
Smart organizations are moving beyond experience-focused hiring. They're asking different questions:
- What behavioral drives lead to natural success here?
- Which work patterns create energy versus drain it?
- How can we structure roles to leverage natural strengths?
This isn't about lowering standards. It's about putting people where their natural tendencies become competitive advantages.
The Results Speak for Themselves
When employees work in alignment with their behavioral hardwiring:
- 40% reduction in employee turnover
- 3x improvement in productivity metrics
- Decreased stress-related absences
- Increased innovation and problem-solving
- Higher customer satisfaction scores
This creates a positive cycle. Natural engagement drives better results. Better results create more opportunities to work within strengths.
How Managers Can Stop Creating Disengagement
Most managers unknowingly contribute to misalignment. They assume everyone is motivated the same way.
Example: Giving independent projects to highly social team members as "development opportunities." They're actually removing the interactions that energize those people.
Managing Through Behavioral Understanding
Great managers don't try to motivate people. They create conditions where natural motivation emerges.
For High-Influence Team Members:
- Provide leadership opportunities
- Involve them in strategic decisions
- Give authority to drive change
For Highly Social Employees:
- Structure collaborative work
- Create relationship-building opportunities
- Include them in cross-functional projects
For Detail-Oriented Workers:
- Allow time for thorough analysis
- Provide clear standards and processes
- Recognize precision achievements
For Change-Adaptable Employees:
- Offer project variety
- Provide flexibility in methods
- Minimize rigid routines
Better Questions = Better Insights
Traditional engagement surveys miss the real issues. Here's how to ask better questions:
Instead of: "Are you engaged at work?"
Ask: "Does your role energize or drain you?"
You're not fixing disengagement by asking if someone feels 'motivated.' You fix it by putting them in a role that actually fits.
Instead of: "Do you feel motivated?"
Ask: "Which parts of your job feel effortless versus exhausting?"
Instead of: "Would you recommend this workplace?"
Ask: "How well does your role match your natural work style?"
Building Assessment Into Your Process
Successful organizations integrate behavioral assessment into:
- Pre-hire evaluation → Screen for role-specific fit
- Onboarding → Understand new employee drives
- Performance reviews → Catch alignment issues early
- Team development → Optimize collaboration
- Succession planning → Match people to fitting roles
The Competitive Advantage of Getting Alignment Right
The quiet quitting phenomenon isn't about declining work ethic. It's a wake-up call about the cost of role misalignment.
Organizations that understand this will gain significant advantages by:
- Hiring for behavioral fit, not just skills
- Designing roles around natural strengths
- Managing individuals according to their drives
- Measuring alignment alongside engagement
Imagine This Workplace
Picture an organization where most employees wake up energized about their workday. Their responsibilities align with their natural behavioral patterns.
Where quiet quitting becomes irrelevant because people work in positions that fuel rather than drain their energy.
This isn't wishful thinking. It's the predictable result of understanding that engagement comes from alignment, not motivation programs.
Your Next Steps as a Leader
Ready to address the real cause of disengagement? Start here:
- Audit current team dynamics → Identify potential misalignments
- Implement behavioral assessment → Understand team members' core drives
- Redesign problem roles → Modify positions with chronic engagement issues
- Train managers → Help leaders understand individual differences
- Measure alignment → Track role fit alongside engagement metrics
The Bottom Line
The quiet quitting conversation reveals a fundamental truth: Employee engagement isn't about motivation. It's about alignment.
You don't fix quiet quitting with surveys. You fix it by putting the right people in the right roles. Full stop.
Organizations that figure this out first will build cultures where high performance feels natural instead of forced.

We've all seen it: The perfect candidate on paper - impressive skills, stellar experience, glowing references. Then three months in, it's clear something's not clicking. They're struggling, the team's frustrated, and you're wondering how you missed the signs.
Here's the uncomfortable truth: We're asking all the wrong questions in hiring.
The Great Skills Chase
For generations, we've been obsessed with skills and experience. We scrutinize resumes, hunting for the perfect combination of certifications, tools, and past roles. But let's be honest - when was the last time a new hire walked in completely ready to go, with no need for training on your specific:
- Systems and tools
- Company processes
- Team dynamics
- Cultural norms
Yet we keep chasing the skills-unicorn while overlooking something far more fundamental: how people are naturally hardwired to work.
Understanding Hardwiring: The Missing Piece
Hardwiring represents the core drives and motivations that shape how someone:
- Processes information
- Makes decisions
- Solves problems
- Communicates with others
- Responds to pressure
- Approaches innovation
Unlike skills that can be taught or experiences that can be gained, these attributes are remarkably stable throughout someone's career. They're the foundation that determines not just if someone can do a job, but how they'll approach it and whether they'll truly thrive in the role.
The Hidden Cost of Getting It Wrong
The numbers are staggering:
- 46% of new hires fail within 18 months (Leadership IQ Study)
- Direct costs of a mis-hire range from 30% to 150% of annual salary (US Department of Labor)
- Up to 500% of annual salary when including comprehensive costs like recruiting, training, lost productivity, and culture impact (Society for Human Resource Management - SHRM)
- 80% of turnover is due to poor hiring decisions (Aptive Index research)
But these statistics only tell part of the story. The real costs run deeper:
- Disengaged employees going through the motions
- Team dynamics thrown off balance
- Innovation stifled by misalignment
- Culture eroding from within
The Hardwiring Revolution
Understanding hardwiring transforms how organizations:
Hire with Precision
Instead of gambling on resume keywords, you can predict how someone will actually perform in a role by understanding their natural drives and motivations.
Build Stronger Teams
When you understand how team members are hardwired to work, you can:
- Optimize communication patterns
- Reduce unnecessary friction
- Leverage complementary strengths
- Foster genuine collaboration
Develop Better Leaders
Leaders who understand hardwiring can:
- Adapt their management style effectively
- Build more cohesive teams
- Drive higher engagement
- Reduce turnover
- Increase innovation
Making the Shift
Ready to move beyond the resume? Here's how to start:
- Rethink Your Hiring Process Look beyond surface qualifications to understand candidates' natural drives and motivations.
- Map Your Team Understand the hardwiring of your existing team to identify strengths, gaps, and opportunities.
- Align Roles with Nature Structure positions to leverage people's natural strengths rather than fighting against them.
- Build Understanding Foster a culture where different working styles are understood and valued.
The Future is Hardwired
In today's rapidly evolving workplace, understanding hardwiring isn't just an advantage - it's a necessity. Organizations that embrace this approach will:
- Build more resilient teams
- Drive higher performance
- Reduce costly turnover
- Create stronger cultures
- Unlock true innovation
The question isn't whether to make this shift, but how quickly you can implement it before your competition does.

Finding Common Ground
Across the political spectrum, there's broad agreement on these fundamental principles:
- The best person for the role should get the job
- Talent and potential exist in every community
- Hiring decisions should be based on objective criteria
- Unfair advantages or disadvantages shouldn't determine outcomes
- Organizations perform better when they hire the right people
The challenge isn't in these shared values – it's in how to achieve them in practice.
The Power of Data-Driven Hiring
This is where the science of psychometric assessment offers a path forward. By focusing on measurable, innate attributes that predict job success, we can help organizations:
1. Define Success Objectively
Instead of relying on subjective impressions or traditional proxies like education and experience, we can identify the specific cognitive and behavioral traits that drive success in each role. These attributes don't care about demographics – they care about how someone is naturally wired to work.
2. Standardize Evaluation
When every candidate completes the same scientifically validated assessment, measuring the same job-relevant attributes, we create a level playing field. The assessment doesn't know or care about a candidate's background – it measures their innate capabilities.
3. Remove Human Bias
By providing objective data about job-relevant attributes, we reduce reliance on individual opinions or unconscious biases. The numbers don't play favorites – they simply show how well someone's natural drives align with role requirements.
4. Focus on Potential
Rather than overemphasizing past experience or credentials, attribute-based assessment helps identify candidates with high potential who might be overlooked by traditional screening methods. This naturally expands the talent pool while maintaining focus on merit.
Real Results Through Scientific Rigor
Our validation studies demonstrate that focusing on innate attributes leads to:
- Higher performance ratings
- Increased retention
- Greater job satisfaction
- Improved team dynamics
Importantly, these results hold true across all demographic groups because we're measuring fundamental aspects of how people are wired to work – attributes that exist independent of background or circumstance.
Moving Forward Together
Rather than debating abstract concepts or political positions, we can focus on the practical goal we all share: getting the right people into the right roles. By using objective, scientifically validated data to identify and match talent with opportunity, we create better outcomes for:
- Organizations that want high performers
- Candidates who want fair consideration
- Teams that want capable colleagues
- Leaders who want strong results
This approach transcends political debates because it focuses on what actually predicts success in the role. It's not about quotas or preferences – it's about using better tools to identify and select talent based on merit and potential.
The Path Forward
As we move into 2025 and beyond, organizations have an opportunity to rise above political divisions and focus on what works. By adopting scientifically validated, attribute-based assessment tools, we can:
- Make better hiring decisions
- Reduce reliance on biased processes
- Expand access to opportunity
- Drive better business results
This isn't about politics – it's about performance. It's about using the best available tools to identify and select talent based on what actually matters for success in the role.
The future of hiring isn't about picking sides in political debates. It's about leveraging science and data to make better decisions that benefit everyone involved. That's something we should all be able to get behind.
